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Bridge the gap between your offering and your customers' needs

Tina Hutzelman
Marketing - Best Practices

A time-tested method to bridge the gap between what you offer and what your customer needs is the Jobs-to-be-Done theory. Jobs-to-be-Done is based on the idea that customers buy products and services to get “jobs” done and that these “jobs” satisfy specific physical, emotional, or social needs.

Keys to Thinking Like Your Customer

Tina Hutzelman
Marketing - Best Practices

“What we’ve got here is failure to communicate.” Recognized as one of the greatest movie quotes of all times, these 8 words also succinctly convey what’s wrong with many companies’ marketing messages.

Too many companies focus on themselves rather than their customers. For communication to be effective, you must understand what your customers want and why.

Change Your Website To Google Analytics 4. Google Retiring Universal Analytics.

Tina Hutzelman
Website Design

On March 16, 2022, Google announced they will begin to sunset their long-used Google Universal Analytics. In its place, they are offering Google Analytics 4 (GA4).

Because many Diversified Computer and Diversified Marketing customers have Universal Analytics built in to their websites, we bring this to your attention.

Diversified Holiday Schedule

Tim Summers
Diversified News

Our office will be closed on the following dates in observance of the holidays. Limited support will be available on these dates. All non-emergency topics will be addressed on our next regular business day.

What makes a good website?

Tina Hutzelman
Website Design

If you're like many business leaders, you don't have the time to figure out what makes a good website and whether yours meets the criteria. Let us tell you.

Influence your way to the top with content marketing!

Tina Hutzelman
Digital Marketing

We know this may seem counterintuitive but, content marketing does not overtly promote your products and services. Instead, you connect with your audience and influence customer behavior by creating and sharing relevant information.

Put one of the most effective and least expensive marketing tools to work for you!

Tina Hutzelman
Digital Marketing

Put one of the most effective & least expensive marketing tools to work for you! Communicate directly with your customers by showing up where they already go every day – their inbox!

Put Google’s FREE Business Profile to Work for You!

Tina Hutzelman
Digital Marketing

You can control what’s displayed about your company instead of relying on Google to serve up its own information. This is done with Google’s free Business Profile listings using the Google My Business platform. Please note: This is separate from the paid Google Advertising which is also a great way to take control of your information and advertise your business on Google.

SCAM Melecia The Qualified Photographer

Tim Summers
Other Information

Diversified customers report receiving emails or form submissions through their website from people claiming to be photographers. These emails claim that photos used on the customer's website are stolen. The intent of the sender is to convince the recipient of the email to click on hyperlinks within the email thereby opening themselves up to virus infection.

 

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