Marketing Trends, Best Practices, Advice

Common Website Mistakes: Part 1

Tina Hutzelman
Two Tips for Tuesday


We’ve audited many websites over the years. During that time, we’ve seen many companies make the same mistakes. Today we'll look at: not having a mobile-friendly website and not keeping your site up to date.


Not Having a Mobile Friendly Website

With more than 51% of website traffic coming from mobile devices, it’s imperative your site be easy to read and navigate regardless of the device it’s viewed on (computer, laptop, tablet or cell phone).

If your website isn’t mobile friendly, your company can appear outdated and, worse yet, drive today’s mobile audience to your competition.

BOTTOM LINE: If people have a hard time reading and navigating your website, they may be less likely to do business with you.



Having an Outdated Website

Many business owners don’t appreciate the importance of keeping their website content fresh and up to date. Many of today's potential customers look at a vendor's website before calling or emailing about their project or need.

So, be certain to list all of your offerings and capabilities. And, if you add products or services to your business after your website goes live, be sure your website is updated accordingly.

BOTTOM LINE: Has a customer ever said to you, “I wish I had known you do that.” If a visitor or existing customer does not know that you sell a product or perform a service, they will contact someone else.



Check Out Other Articles in This Series:

Common Website Mistakes: Part 2

Common Website Mistakes: Part 3

Common Website Mistakes: Part 4

About Tina Hutzelman

Tina Hutzelman is a marketing professional who helps companies discover their true value - that unique "something" that sets them apart from their competition. For over 20 years, Tina has helped companies tell their stories in a way that is relevant to their customers. One of her favorite questions is "what are you really selling?" She's found that many executives think they are selling the best widget around, when actually they are selling efficiency, shorter time to market, or greater potential for profit. When she's not at work, Tina enjoys spending time with her family and traveling.

Website Design Two Tips for Tuesday Common Website Mistakes