Marketing Trends, Best Practices, Advice

Current Filter: 2022

Bridge the gap between your offering and your customers' needs

Tina Hutzelman
Marketing - Best Practices

A time-tested method to bridge the gap between what you offer and what your customer needs is the Jobs-to-be-Done theory. Jobs-to-be-Done is based on the idea that customers buy products and services to get “jobs” done and that these “jobs” satisfy specific physical, emotional, or social needs.

Keys to Thinking Like Your Customer

Tina Hutzelman
Marketing - Best Practices

“What we’ve got here is failure to communicate.” Recognized as one of the greatest movie quotes of all times, these 8 words also succinctly convey what’s wrong with many companies’ marketing messages.

Too many companies focus on themselves rather than their customers. For communication to be effective, you must understand what your customers want and why.

Change Your Website To Google Analytics 4. Google Retiring Universal Analytics.

Tina Hutzelman
Website Design

On March 16, 2022, Google announced they will begin to sunset their long-used Google Universal Analytics. In its place, they are offering Google Analytics 4 (GA4).

Because many Diversified Computer and Diversified Marketing customers have Universal Analytics built in to their websites, we bring this to your attention.


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