Current Filter: marketing best practices
A time-tested method to bridge the gap between what you offer and what your customer needs is the Jobs-to-be-Done theory. Jobs-to-be-Done is based on the idea that customers buy products and services to get “jobs” done and that these “jobs” satisfy specific physical, emotional, or social needs.
“What we’ve got here is failure to communicate.” Recognized as one of the greatest movie quotes of all times, these 8 words also succinctly convey what’s wrong with many companies’ marketing messages.
Too many companies focus on themselves rather than their customers. For communication to be effective, you must understand what your customers want and why.