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After auditing multiple websites across various industries we see many of the same mistakes again and again. Two common ones are having walls of text and not including a contact form.

Having Walls of Text

Unlike books where people are used to reading line by line, website visitors often skim content.  That’s why it is so important to serve up content in easy to digest chunks. Break up your content with headers, sub-headers, bullet lists, graphics or charts.

According to Forbes, 61% of website users expect to find what they’re looking for within 5 seconds.

BOTTOM LINE: You can lose customers if desired information can't be found quickly.

Not Having a Contact Form

Contact forms allow customers to reach out to you at their convenience--even when you're closed.  Also, contact forms allow you to pre-qualify potential customers by requiring specific form fields be answered. This required information allows you to prepare before responding to an inquiry. 

However, long contact forms with many required fields may scare off some people so, it’s important to keep contact forms succinct yet inclusive enough to capture the information you need.

BOTTOM LINE: Properly designed website contact forms can kickstart the sales process.

Check Out Other Articles in This Series:

Common Website Mistakes: Part 1

Common Website Mistakes: Part 3

Common Website Mistakes: Part 4