Articles

Marketing Trends, Best Practices, Advice

Current Filter: customer focused communication

Bridge the gap between your offering and your customers' needs

Tina Hutzelman
Marketing - Best Practices

A time-tested method to bridge the gap between what you offer and what your customer needs is the Jobs-to-be-Done theory. Jobs-to-be-Done is based on the idea that customers buy products and services to get “jobs” done and that these “jobs” satisfy specific physical, emotional, or social needs.

Keys to Thinking Like Your Customer

Tina Hutzelman
Marketing - Best Practices

“What we’ve got here is failure to communicate.” Recognized as one of the greatest movie quotes of all times, these 8 words also succinctly convey what’s wrong with many companies’ marketing messages.

Too many companies focus on themselves rather than their customers. For communication to be effective, you must understand what your customers want and why.

What makes a good website?

Tina Hutzelman
Website Design

If you're like many business leaders, you don't have the time to figure out what makes a good website and whether yours meets the criteria. Let us tell you.

Influence your way to the top with content marketing!

Tina Hutzelman
Digital Marketing

We know this may seem counterintuitive but, content marketing does not overtly promote your products and services. Instead, you connect with your audience and influence customer behavior by creating and sharing relevant information.

Put one of the most effective and least expensive marketing tools to work for you!

Tina Hutzelman
Digital Marketing

Put one of the most effective & least expensive marketing tools to work for you! Communicate directly with your customers by showing up where they already go every day – their inbox!

 

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