Marketing Trends, Best Practices, Advice

Put one of the most effective and least expensive marketing tools to work for you!

Tina Hutzelman
Digital Marketing

Put one of the most effective & least expensive marketing tools to work for you!

Communicate directly with your customers by showing up where they already go every day – their inbox!

Well-crafted email campaigns sent to your target audience on a regular basis can help you.

>> build brand awareness and credibility,

>> inspire action and generate sales,

>> keep customers engaged with your brand.

Email marketing's digital platform makes it less expensive than many forms of traditional marketing such as brochures or direct mail.

And because almost everyone uses email, it's one of the most effective ways to communicate directly with your customers.

Build brand awareness and credibility!

Hundreds of voices vie for your customer's attention today. How are you supposed to be heard above the rest? Consistently provide information your customers can use, in an easy-to-read format.

Each time they open your emails, you build brand awareness. And each time it was worth it to open what you sent, you build credibility.

Inspire action and generate sales!

Call to action statements and buttons can be used to:

>> direct people to your website for more information,

>> direct people to your online store,

>> click to call your company,

>> offer discounts and coupon codes,

>> ask people to share your information on social media,

>> allow people to download material such as white papers or case studies.

Keep customers engaged with your brand!

The beauty of email marketing is you engage with your customers no matter what they do with your email – read it, let it sit in their inbox, or even delete it.

To get them to read your email, generate customer-focused content and make it convenient for them to read on their schedule.

With mobile devices, customers check email day and night. Make sure your email is mobile-friendly so it's as easy to read from their computer at work as it from their couch at home.

Email marketing is measurable!

One of the biggest advantages of email marketing over traditional marketing is how highly measurable it is. With email marketing you can measure data such as:

>> open rates,

>> click rates,

>> email address of recipients who opened email,

>> email address of recipients who opted out,

>> emails opened by type of device.

With measurability comes the ability to take action. If you know what days people are most likely to open your emails, you can be sure to send only on those days of the week. If you know who opened your email, you know who is interested in your message and you can follow up with them.

The ability to so clearly measure the effectiveness of email marketing is one of its greatest assets!

Want to talk about email marketing?

Then give us a call at 937-454-1984 or fill out the form below.

Fill out my online form.

About Tina Hutzelman

Tina Hutzelman is a marketing professional who helps companies discover their true value - that unique "something" that sets them apart from their competition. For over 20 years, Tina has helped companies tell their stories in a way that is relevant to their customers. One of her favorite questions is "what are you really selling?" She's found that many executives think they are selling the best widget around, when actually they are selling efficiency, shorter time to market, or greater potential for profit. When she's not at work, Tina enjoys spending time with her family and traveling.

E-Blast Customer Focused Communication Email Marketing Brand Building Content Marketing