Bridge the gap between your offering and your customers' needs
Marketing - Best Practices
A time-tested method to bridge the gap between what you offer and what your customer needs is the Jobs-to-be-Done theory. Jobs-to-be-Done is based on the idea that customers buy products and services to get “jobs” done and that these “jobs” satisfy specific physical, emotional, or social needs.
Keys to Thinking Like Your Customer
Marketing - Best Practices
“What we’ve got here is failure to communicate.” Recognized as one of the greatest movie quotes of all times, these 8 words also succinctly convey what’s wrong with many companies’ marketing messages.
Too many companies focus on themselves rather than their customers. For communication to be effective, you must understand what your customers want and why.
Change Your Website To Google Analytics 4. Google Retiring Universal Analytics.
On March 16, 2022, Google announced they will begin to sunset their long-used Google Universal Analytics. In its place, they are offering Google Analytics 4 (GA4).
Because many Diversified Computer and Diversified Marketing customers have Universal Analytics built in to their websites, we bring this to your attention.
What makes a good website?
If you're like many business leaders, you don't have the time to figure out what makes a good website and whether yours meets the criteria. Let us tell you.
Influence your way to the top with content marketing!
We know this may seem counterintuitive but, content marketing does not overtly promote your products and services. Instead, you connect with your audience and influence customer behavior by creating and sharing relevant information.
Put one of the most effective and least expensive marketing tools to work for you!
Put one of the most effective & least expensive marketing tools to work for you! Communicate directly with your customers by showing up where they already go every day – their inbox!
Put Google’s FREE Business Profile to Work for You!
You can control what’s displayed about your company instead of relying on Google to serve up its own information. This is done with Google’s free Business Profile listings using the Google My Business platform. Please note: This is separate from the paid Google Advertising which is also a great way to take control of your information and advertise your business on Google.
SCAM Melecia The Qualified Photographer
Diversified customers report receiving emails or form submissions through their website from people claiming to be photographers. These emails claim that photos used on the customer's website are stolen. The intent of the sender is to convince the recipient of the email to click on hyperlinks within the email thereby opening themselves up to virus infection.
Chromium Profile Will Be Deleted During Upgrade
Users report losing their Chromium profile settings and sync access during recent Chromium upgrade. This is not a bug!!
We successfully blend the creative with the technical to
create unique marketing solutions for our clients. Our
marketing professionals help Dayton, Cincinnati and
Columbus businesses to create consistent marketing strategies
that span the physical and the digital. Regardless of the
size of your business, you will receive the same level of
dedication and attention from our staff.
Smartly Creative, Creatively Smart
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Diversified Computer Solutions
63 North Dixie Dr
Vandalia, OH 45377