If you have a website or a business branded email address, then you also have a domain name. But did you know, you don’t own that domain name? In the same way you cannot own your phone number, you cannot own a domain name.

A time-tested method to bridge the gap between what you offer and what your customer needs is the Jobs-to-be-Done theory. Jobs-to-be-Done is based on the idea that customers buy products and services to get “jobs” done and that these “jobs” satisfy specific physical, emotional, or social needs.

“What we’ve got here is failure to communicate.” Recognized as one of the greatest movie quotes of all times, these 8 words also succinctly convey what’s wrong with many companies’ marketing messages.

Too many companies focus on themselves rather than their customers. For communication to be effective, you must understand what your customers want and why.

On March 16, 2022, Google announced they will begin to sunset their long-used Google Universal Analytics. In its place, they are offering Google Analytics 4 (GA4).

Because many Diversified Computer and Diversified Marketing customers have Universal Analytics built in to their websites, we bring this to your attention.

If you're like many business leaders, you don't have the time to figure out what makes a good website and whether yours meets the criteria. Let us tell you.

We know this may seem counterintuitive but, content marketing does not overtly promote your products and services. Instead, you connect with your audience and influence customer behavior by creating and sharing relevant information.

Put one of the most effective & least expensive marketing tools to work for you! Communicate directly with your customers by showing up where they already go every day – their inbox!

You can control what’s displayed about your company instead of relying on Google to serve up its own information. This is done with Google’s free Business Profile listings using the Google My Business platform. Please note: This is separate from the paid Google Advertising which is also a great way to take control of your information and advertise your business on Google.

Diversified customers report receiving emails or form submissions through their website from people claiming to be photographers. These emails claim that photos used on the customer's website are stolen. The intent of the sender is to convince the recipient of the email to click on hyperlinks within the email thereby opening themselves up to virus infection.