Marketing Trends, Best Practices, Advice

How To Market In A Flat Economy - Part 1: Your Website

Tina Hutzelman
Digital Marketing


We get it, when the economy slows, your first instinct is to start cutting costs. Historically many companies sacrifice their marketing budget at the exact time they should remind existing customers and potential new customers of their products and services. 

This is particularly true if a business has a long lead time between when a potential customer is identified and when they turn into an actual customer with a paying project. 

Regardless of what the economy is doing, you need to keep your sales funnel full. 

During a slow economy, your business may experience greater competition to gain the attention of a smaller pool of available customers. 

Now is the time to get noticed and stay noticed. One of the easiest FIRST steps to market in a flat economy is to... 

Review Your Website

That smaller pool of available customers is increasingly using the Internet to find vendors and make purchasing decisions. Is your website clearly communicating the value your business brings to the table? And is it easy to use?  Take our short quiz below.

  • • Does your website clearly communicate what you do?
  • • Does it clearly communicate why someone should do business with you?
  • • Who is your target audience? Does your site address their issues?
  • • Does your website project confidence and ability to thrive in a tough economy?
  • • Is your website built in a manner that makes it easy to read on a mobile phone? 

If you're not sure how to answer these questions, you may benefit from an outside perspective. 

Remember, your website may be the first impression customers have of your company, make sure it's a good one.

About Tina Hutzelman

Tina Hutzelman is a marketing professional who helps companies discover their true value - that unique "something" that sets them apart from their competition. For over 20 years, Tina has helped companies tell their stories in a way that is relevant to their customers. One of her favorite questions is "what are you really selling?" She's found that many executives think they are selling the best widget around, when actually they are selling efficiency, shorter time to market, or greater potential for profit. When she's not at work, Tina enjoys spending time with her family and traveling.

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