On Wednesday, March 16, 2022, Google announced they will begin to sunset their long-used Google Universal Analytics. In its place, they are offering Google Analytics 4 (GA4).

Beginning on July 1, 2023, Universal Analytics will stop collecting website data. Google anticipates that previously collected data will be available for at least six months after the cut-off date with that data becoming “read only."

How does this affect you?

Some companies use Google Analytics to drive business decisions.  Others collect the data to see how often their website is visited and which pages are viewed most frequently. 

Regardless of how your business or organization uses Google Analytics, it is important that you plan for these changes now because Google Analytics 4 will eventually replace Universal Analytics. For a while it is possible to run Universal Analytics and Google Analytics 4 in tandem.

What should I do next?

Ask your webmaster if your website uses Universal Google Analytics.  If yes, discuss with your webmaster how and when they plan to migrate you to the new Google Analytics 4 (GA4).  If you implement GA4 now, by the time Universal Analytics reaches end-of-life, you will have many months of historical data collected in Google Analytics 4.

If you do not have a webmaster or if you want to know how to get Google Analytics 4 installed on your website, then give us a call at 937-454-1984 or fill out the form below.