Marketing Trends, Best Practices, Advice

Change Your Website To Google Analytics 4. Google Retiring Universal Analytics.

Tina Hutzelman
Website Design

On Wednesday, March 16, 2022, Google announced they will begin to sunset their long-used Google Universal Analytics. In its place, they are offering Google Analytics 4 (GA4).

Beginning on July 1, 2023, Universal Analytics will stop collecting website data. Google anticipates that previously collected data will be available for at least six months after the cut-off date with that data becoming “read only."

How does this affect you?

Some companies use Google Analytics to drive business decisions.  Others collect the data to see how often their website is visited and which pages are viewed most frequently. 

Regardless of how your business or organization uses Google Analytics, it is important that you plan for these changes now because Google Analytics 4 will eventually replace Universal Analytics. For a while it is possible to run Universal Analytics and Google Analytics 4 in tandem.

What should I do next?

Ask your webmaster if your website uses Universal Google Analytics.  If yes, discuss with your webmaster how and when they plan to migrate you to the new Google Analytics 4 (GA4).  If you implement GA4 now, by the time Universal Analytics reaches end-of-life, you will have many months of historical data collected in Google Analytics 4.

If you do not have a webmaster or if you want to know how to get Google Analytics 4 installed on your website, then give us a call at 937-454-1984 or fill out the form below.

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About Tina Hutzelman

Tina Hutzelman is a marketing professional who helps companies discover their true value - that unique "something" that sets them apart from their competition. For over 20 years, Tina has helped companies tell their stories in a way that is relevant to their customers. One of her favorite questions is "what are you really selling?" She's found that many executives think they are selling the best widget around, when actually they are selling efficiency, shorter time to market, or greater potential for profit. When she's not at work, Tina enjoys spending time with her family, amateur photography, and traveling.

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